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A/B testing, also known as split testing, is a powerful method for optimizing digital marketing campaigns and websites.

Site architecture refers to the structure and organization of a website and how it is designed to help users and search engines navigate its pages.

Backlinks, also known as inbound links or incoming links, are a key factor in determining a website's ranking in search engine results pages (SERPs).

Keyword research is an essential component of any successful search engine optimization (SEO) strategy. It involves identifying the keywords and phrases that your target audience is using to search for products or services like yours.

Measuring the return on investment (ROI) of your digital marketing efforts is crucial for understanding the effectiveness of your strategies and making data-driven decisions.

The world of digital marketing is constantly evolving, and it's important for businesses to stay up-to-date with the latest trends.